Broadway Gynecology Privacy Policy
Broadway Gynecology (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal and health-related information. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website, www.broadwaygynecology.com (the “Website”), as well as through electronic communications, including email, phone calls, and text messages.
By accessing or using this Website, submitting information through online forms, or communicating with our office electronically, you acknowledge and agree to the practices described in this Privacy Policy. This policy applies to all visitors to our Website, prospective patients, current patients, and individuals who communicate with us through digital or electronic means.
Broadway Gynecology understands the sensitive nature of medical and personal information and takes privacy obligations seriously. We maintain administrative, technical, and physical safeguards designed to protect the confidentiality, integrity, and security of the information we collect, in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (“HIPAA”), where applicable.
This Privacy Policy is intended to supplement, and not replace, any Notice of Privacy Practices issued by Broadway Gynecology regarding protected health information.
2. Information We Collect
Broadway Gynecology may collect certain types of information from and about individuals who access our Website or communicate with our office. The information we collect depends on how you interact with us and may include the following categories:
a. Personal Information
We may collect personal identifying information, including but not limited to:
- Full name
- Date of birth
- Mailing address
- Email address
- Telephone number
- Insurance information
This information may be collected when you submit forms through our Website, request an appointment, contact our office, or communicate with us electronically.
b. Health-Related Information
When applicable, we may collect health-related information that you voluntarily provide in connection with medical services, appointment requests, or patient communications. This may include information related to medical history, symptoms, or treatment inquiries.
Health-related information that qualifies as Protected Health Information (“PHI”) is handled in accordance with applicable laws, including HIPAA, and is subject to additional protections as described in our Notice of Privacy Practices.
c. Communication Information
We may collect information related to communications with our office, including:
- Phone call records
- Voicemails
- Email correspondence
- Text message communications
This information may include the content of messages and associated contact details and is used for administrative, operational, and patient care purposes.
d. Technical and Usage Information
When you visit our Website, we may automatically collect certain technical information, including:
- Internet Protocol (IP) address
- Browser type and operating system
- Pages viewed and time spent on the Website
- Referring website or source
This information is collected through cookies or similar technologies and is used to help us understand how visitors use our Website and to improve its functionality and performance.
3. How We Collect Information
Broadway Gynecology collects information through multiple methods in connection with providing medical services, scheduling appointments, and communicating with patients.
a. Website Forms
We collect information that you voluntarily submit through forms on our Website, including:
- Online appointment request and patient scheduling forms
- General contact forms
Information submitted through these forms may include personal, contact, and health-related information necessary to respond to inquiries or facilitate care.
b. In-Office Forms and Documentation
We collect information through physical forms completed by patients at our office, including intake forms, medical history forms, consent forms, and other documentation required for patient care, billing, and administrative purposes.
c. Third-Party Scheduling and Patient Platforms
We may collect information through third-party platforms used to facilitate patient appointments and communications, including Zocdoc and other patient scheduling services. Information collected through these platforms is governed by their respective privacy policies and is used by Broadway Gynecology for scheduling, care coordination, and administrative purposes.
d. Electronic and Automated Communications
We collect information through electronic communications with patients, including phone calls, emails, and text messages. This includes communications sent or received through communication service providers such as RingCentral, which may be used to deliver appointment reminders, office notifications, and other non-marketing communications related to patient care and practice operations.
e. Automated Data Collection Technologies
We may use cookies or similar technologies to collect certain technical and usage information when you visit our Website, as described further in this Privacy Policy.
4. How We Use Your Information
Broadway Gynecology uses the information we collect for legitimate medical, administrative, and operational purposes, including the following:
- Providing Medical Services: To deliver gynecological and related healthcare services, including evaluating patient inquiries, maintaining medical records, and coordinating care.
- Appointment Scheduling and Management: To schedule, confirm, reschedule, and manage patient appointments, including communications through phone calls, emails, and text messages.
- Patient Communication: To communicate with patients regarding appointment reminders, office updates, follow-up instructions, and other non-marketing messages related to patient care and practice operations.
- Administrative and Operational Purposes: To support internal operations, including billing, insurance verification, recordkeeping, quality assurance, and staff training.
- Compliance with Legal and Regulatory Obligations: To comply with applicable federal, state, and local laws and regulations, including healthcare, privacy, and record retention requirements.
- Website Functionality and Improvement: To operate, maintain, and improve our Website, analyze usage patterns, and enhance user experience.
- Security and Fraud Prevention: To protect the security and integrity of our systems, prevent unauthorized access, and investigate potential misuse or violations of our policies.
5. Text Messaging and Electronic Communications
Broadway Gynecology may communicate with patients and individuals through electronic means, including telephone calls, email, and text messaging, in connection with appointment scheduling, appointment reminders, office notifications, follow-up communications, billing or administrative notices, and other care-related or operational purposes. Text message communications may be delivered through third-party communication service providers (for example, RingCentral) acting on our behalf.
Opt-in and Consent
By providing your mobile telephone number to Broadway Gynecology, whether through our Website, third-party scheduling platforms, in-office forms, or other means, you consent to receive text messages from our practice for the purposes described above. Message frequency may vary. Message and data rates may apply.
Opt-out and Help
You may opt out of receiving text messages at any time by replying “STOP” to any message. You may request help by replying “HELP”, or by contacting our office at 212-500-1007.
Broadway Gynecology does not sell, rent, share, or otherwise disclose your mobile number, SMS opt-in data, or text message consent to any third party or affiliate. SMS opt-in data is used solely to provide the text messages you have agreed to receive and to operate our messaging program.
6. HIPAA Compliance and Protected Health Information
Broadway Gynecology is committed to maintaining the privacy and security of protected health information (“PHI”) in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), as amended, and applicable state privacy laws. To the extent that information collected by Broadway Gynecology qualifies as PHI, such information is subject to additional protections and restrictions under HIPAA.
PHI may be used and disclosed by Broadway Gynecology for purposes of treatment, payment, and healthcare operations, as permitted by law, as well as for other purposes authorized or required by applicable regulations. Uses and disclosures of PHI are limited to the minimum necessary to accomplish the intended purpose, except as otherwise permitted or required by law.
Patients have certain rights with respect to their PHI, including the right to access, request amendment of, and obtain an accounting of disclosures of their PHI, subject to applicable legal requirements. Additional information regarding these rights and Broadway Gynecology’s obligations under HIPAA is provided in our Notice of Privacy Practices, which is available upon request or at our office.
This Privacy Policy is intended to supplement, and not replace, Broadway Gynecology’s Notice of Privacy Practices, which governs the use and disclosure of PHI in greater detail.
7. How We Share Information
Broadway Gynecology does not sell personal or health-related information. We may share information only as permitted by law and only as necessary to support patient care, practice operations, and legal compliance, including:
a. Treatment, Payment, and Healthcare Operations
Information may be shared with healthcare providers, clinical staff, and authorized personnel involved in your care, billing, and operations, consistent with applicable law and our Notice of Privacy Practices.
b. Service Providers (Business Associates and Vendors)
We may share information with third-party service providers who perform services on our behalf, such as appointment scheduling platforms, communication service providers, electronic health record systems, billing services, and IT/security vendors. These providers may access information only as needed to perform services for Broadway Gynecology and are required to protect it and not use it for their own purposes. Notwithstanding any other provision in this Privacy Policy, SMS opt-in data is never shared with third parties except as necessary to deliver text messages.
SMS opt-in data is excluded from sharing. For avoidance of doubt, all the categories above exclude text messaging originator opt-in data and consent, and this information will not be shared with any third parties.
c. Legal Requirements and Safety
We may disclose information when required to comply with applicable laws, regulations, court orders, subpoenas, or lawful requests, or as necessary to protect the rights, property, or safety of Broadway Gynecology, our patients, staff, or others.
d. Business Transfers
If Broadway Gynecology undergoes a merger, acquisition, reorganization, or transfer of assets, information may be transferred as part of that transaction, subject to appropriate confidentiality and privacy protections.
8. Data Security
Broadway Gynecology implements administrative, technical, and physical safeguards designed to protect the confidentiality, integrity, and security of personal and health-related information against unauthorized access, use, alteration, or disclosure. These safeguards are maintained in accordance with applicable legal requirements and industry standards appropriate to the nature of the information handled by our practice.
Access to information is restricted to authorized personnel who require such access in order to perform their job duties. We utilize reasonable measures to protect information collected through our Website, in-office systems, and electronic communications, including the use of secure technologies and procedures where appropriate.
Despite these efforts, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure. Accordingly, while Broadway Gynecology strives to protect information using commercially reasonable safeguards, we cannot guarantee absolute security. Individuals are encouraged to take appropriate precautions when communicating with our office electronically and when accessing online services.
In the event of a data security incident involving personal or protected health information, Broadway Gynecology will comply with applicable notification and reporting obligations as required by law.
9. Cookies and Tracking Technologies
Broadway Gynecology may use cookies and similar tracking technologies to collect certain technical and usage information when individuals visit our Website. Cookies are small data files stored on a user’s device that help improve website functionality, analyze site usage, and enhance the overall user experience.
Information collected through cookies and similar technologies may include browser type, device information, IP address, pages visited, and other usage data. This information is used for operational purposes, such as maintaining Website functionality, monitoring performance, and understanding how visitors interact with the Website.
Individuals may choose to disable cookies through their browser settings. Please note that disabling cookies may affect the availability or functionality of certain features of the Website.
Broadway Gynecology does not use cookies to collect sensitive personal or health-related information without an individual’s knowledge and consent.
10. Your Rights and Choices
Individuals may have certain rights with respect to the personal and health-related information collected by Broadway Gynecology, subject to applicable laws and regulations. These rights may include the ability to request access to, correction of, or updates to their personal information maintained by our practice.
To the extent that information constitutes Protected Health Information (“PHI”), individuals’ rights regarding such information are governed by applicable federal and state healthcare privacy laws, including HIPAA, and are described in greater detail in Broadway Gynecology’s Notice of Privacy Practices.
Individuals may choose to limit or discontinue certain communications from Broadway Gynecology. As described in this Privacy Policy, individuals may opt out of receiving text messages by replying “STOP” to a message or by contacting our office directly. Please note that opting out of certain electronic communications may limit our ability to provide appointment reminders or other administrative notifications.
Requests related to personal information or communication preferences may be submitted by contacting Broadway Gynecology using the contact information provided in this Privacy Policy. All requests will be handled in accordance with applicable legal requirements and practice policies.
11. Data Retention
Broadway Gynecology retains personal and health-related information for as long as necessary to fulfill the purposes for which the information was collected, including the provision of medical services, administrative operations, and compliance with legal and regulatory requirements.
Medical records and information that constitute Protected Health Information (“PHI”) are retained in accordance with applicable federal and state laws governing healthcare record retention. Retention periods may vary depending on the type of information and the legal or regulatory obligations applicable to the practice.
When personal or health-related information is no longer required, Broadway Gynecology takes reasonable steps to securely dispose of or de-identify such information in a manner consistent with applicable laws and industry standards.
12. Third-Party Websites
The Website may contain links to third-party websites or services that are not operated or controlled by Broadway Gynecology, including third-party scheduling platforms or informational resources. These links are provided for convenience and informational purposes only.
Broadway Gynecology is not responsible for the privacy practices, content, or security of third-party websites. Information submitted to third-party websites is governed by the privacy policies and terms of use of those third parties, not this Privacy Policy.
Individuals are encouraged to review the privacy policies of any third-party websites they access through links on the Website, including but not limited to:
- Appointment scheduling platforms
- Patient review or directory services
- External informational or educational resources
The inclusion of a link to a third-party website does not imply endorsement or affiliation by Broadway Gynecology unless expressly stated.
13. Children’s Privacy
The Website is not intended for use by children under the age of thirteen (13), and Broadway Gynecology does not knowingly collect personal information from children under the age of thirteen through the Website.
If we become aware that personal information has been collected from a child under the age of thirteen without appropriate parental or legal guardian consent, we will take reasonable steps to delete such information in accordance with applicable law.
This provision is intended to comply with the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws governing the collection of information from minors.
14. Changes to This Privacy Policy
Broadway Gynecology reserves the right to modify or update this Privacy Policy at any time to reflect changes in legal requirements, operational practices, or services offered by the practice. Any updates to this Privacy Policy will be posted on the Website with an updated effective date.
Continued use of the Website or continued communication with Broadway Gynecology following the posting of changes constitutes acknowledgment of the updated Privacy Policy, to the extent permitted by law.
Individuals are encouraged to review this Privacy Policy periodically to remain informed about how information is collected, used, and protected.
15. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or the privacy practices of Broadway Gynecology, you may contact us using the information below:
Broadway Gynecology
Website: www.broadwaygynecology.com
Phone: 212-500-1007
Email: hello@broadwaygynecology.com
Mailing Address: 27 Whitehall St., Floor 7 New York, NY 10004